The Sassenach

The Sassenach design has been inspired by the story of the Great Glen Company and founder Sam Heughan.

Sassenach is a historic Scottish term meaning English person or Lowland Scot. Sam, a Scottish actor, has become synonymous with the phrase where both on screen and off-screen he makes use of it as a term of endearment.

Sam also refers to himself as a Sassenach, as he was born in 1980 in Dumfries which is a part of lowland Scotland. The threadcounts of the tartan reflect meaningful dates and times for the company whilst adopting a subtle black and grey colour palette gracefully marrying four shades inspired by Scotland’s dark landscape - from rigid natural rock formations to the heavy skies rolling in the glens.

You can view Sam's Sassenach store here and the official registration of this tartan at The Scottish Register of Tartans by clicking here.

Be the change you wish to see in the world

Our five threads of purpose define who we are, and with relentless passion we are creating a new future for Scotland's iconic cloth of identity.

As Highland Tartan Rebels, we know what we stand for. Where our fundamental truths inform every decision we make. We have cultivated a deliberate foresight with our brand supporters values driving our adaptability.

We are focused.

We are a brand of Endurance.

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