We are guided each day by five threads of purpose. These threads are woven into our commitment to the Scottish tartan textiles sector, to the Scottish supply chain, to our passionately talented team and to our loyal brand supporters who share our values.
1. To write a new chapter for the story of tartan, one where the Highlands once again plays a pivotal role.
2. To weave innovation into all aspects of what we do. From ensuring that the native raw materials of Scotland are once again core to our cloth's construction to developing tartan textile applications that never been seen before.
3. To become custodians of sacred craft skills safeguarding our ancestors knowledge and sharing this with the next generation.
4. To inject our Highland design flair into every fibre of every project by creating unique story telling designs these are translated into the most purposeful product collection imaginable.
5. To ensure that Highland perfection sets an unrivalled standard.
Our five threads of purpose define who we are, and with relentless passion we are creating a new future for Scotland's iconic cloth of identity.
As Highland Tartan Rebels, we know what we stand for. Where our fundamental truths inform every decision we make. We have cultivated a deliberate foresight with our brand supporters values driving our adaptability.
We are focused.
We are a brand of Endurance.